{HERMèS' SUCCESS HAS BEEN DRIVEN BY DEFICIENCY

While many deluxe brands drive exposure through social media marketing, star collaborations and style programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its primary products have not altered much in decades; it does not have TikTok, and does not provide stars totally free handbags.